Potency vs. Purity: What’s the Difference and Why Does it Matter?

Understanding Potency Vs. Purity: Why Does it Matter?

For many of us, the terms “potency” and “purity” have come to be associated with a variety of products and industries. In the health and wellness industry, the terms are especially important factors to understand and consider. Differentiating between the two will provide customers with the necessary information to make informed decisions about the products they purchase and use.

What is Potency?

Potency is a measure of strength or concentration of a medication or nutrient. When it comes to dietary supplements, potency refers to a product’s “active ingredient” or the element within the supplement that is meant to be beneficial. The active ingredient is sometimes referred to as the “active pharmaceutical ingredient” (or API). Knowing the potency of a supplement will give customers a better understanding of the product’s expected effects.

What is Purity?

Purity is a measure of a supplement’s quality. It is a measure of a product’s known and unknown ingredients, contaminants, and additives. Knowing a product’s purity helps customers determine whether the supplement contains additional elements that could cause potential harm for their health.

Why Does Potency Vs. Purity Matter?

Choosing dietary supplements or medications with the right potency and purity is essential in ensuring that customers get the desired effects and results of the product’s active ingredient. Understanding both potency and purity will enable customers to make informed decisions when selecting supplements to help them reach their health and wellness goals.

Before buying a supplement, it is important to research the product, the manufacturer, the API’s potency, and the purity of the product to ensure that it is the right supplement for you. Understanding the difference between potency and purity will put customers in control of their own health and wellness.